MEP presents “The Bliss of Conformity” by the Chinese artist Yingguang Guo, a project combining photography, video, installation and book.
Yingguang Guo focuses on social concerns of contemporary China, focusing specifically on the status of women through the practice of arranged marriage. The series on view at the MEP, “The Bliss of Conformity”, captures the People’s Garden in Shanghai, in which whole spaces become places of commodification where parents broadcast ads and search for a spouse for their children.
Yingguang Guo explains that in China, the issue of marriage is a central aspect of everyday life. It was during her studies at the London College of Communication that she began to take an interest in the “weight of this conformity” that weighs particularly on young Chinese women. When faced with European culture, she questioned the value assigned to women in her culture of origin.
In addition to the exhibition within the Studio, the project is extended on the MEP website, in a virtual exhibition specifically designed for the occasion. This format brings different and complementary reading keys on the “Bliss of Conformity” series.
Revealed in 2017 as winner of the Madame Figaro China – Jimei Arles Prize with this same series, the artist sees her work exhibited for the first time in an institutional setting.all images © the gallery and the artist(s)