The distinctive surrealist paintings he created during this period captured the bold, witty style of adverts and played with mystery and spectacle, as seen in L’École buissonnière, 1946. In the years after his death, Magritte has become a brand himself, his poetic imagery fuelling advertising in turn.
No artist was more aware of branding in art than Andy Warhol. Warhol famously started his career as a commercial illustrator, mainly drawing shoes for adverts in Vogue, Harper’s Bazar, and Glamour magazine in the 1940s. In his art, he continued to engage with advertising, reimagining and reproducing the imagery of everyday consumerism, once even commenting that “department stores are kind of like museums.” Later in his career, Warhol would turn from products to the symbols of currency itself, creating a series of dollar signs on canvas, the ultimate expression of Warhol’s lifetime infatuation with consumerism.