With REBORN PROJECT, the Ginori Art Collection invites international artists and designers to reinterpret white porcelain objects from the Manifattura and to transform them into unique and exclusive artworks for accentuating interior design projects and private collections alike.

Following the first two chapters successfully presented at the Galerie du Passage in Paris in 2021 and at the Nilufar Gallery in Milan during Milano Design Week last June, for the British experience Ginori 1735 counts on 8 eminent artists and designers of international standing, such as David Gill, founder of the eponymous British design gallery, Mattia Bonetti, Swiss artist and designer; Barnaby Barford, a British artist; Sebastian Brajkovic, a Dutch artist; Michele Oka Doner, a US artist; Lena Peters, a British ceramist; Sebastian Errazuriz, artist and designer based in the US; Francis Sultana, an interior designer and CEO of David Gill Gallery.

These artworks of tableware and porcelain objects express the personality of each artist, the know-how of the Manufattura along with the vision and the aesthetic of Ginori 1735.

Nuances, graphic strokes, distortions, inclinations and plays of perspective, hints of organic forms, are some of the decorative elements characterizing the various works, in their manifested expression of freedom, spontaneity and creativity, the stand-out factors of the REBORN PROJECT.

Each work is unique, entirely hand-painted, signed by the artist and accompanied by a Ginori 1735 certificate of authenticity.

Following London, REBORN PROJECT will extend to other important art capitals around the world.

“Ginori 1735 is renowned worldwide for beauty, uniqueness and savoir-faire, but also for the creativity and boldness with which the brand looks to the future: this is why we believe wholeheartedly in the Ginori Art Collection project, with the collaboration of Frédéric Chambre, who came on board last year. With REBORN PROJECT we have explored new expressions of art, thanks to the engagement of international talents who have succeeded in interpreting our products with an extreme artistic sensitivity, to enable their rebirth as unique artworks” comments Alain Prost, President and CEO of Ginori 1735.

“I am honoured to be part of the creative process to be designing for Ginori 1735 with the David Gill Gallery artists. This collaboration with the gallery has yet again brought Ginori 1735 and its history to the forefront of contemporary creativity with the artists of today, to a new visual language in porcelain” comments David Gill, Founder and Chairman of David Gill Gallery

all images © the gallery and the artist(s)