Neïl Beloufa: The Moral of the Story
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Neïl Beloufa: The Moral of the Story @ kamel mennour, r. du Pont de Lodi, Paris

Thu 5 Sep 2019 to Sat 5 Oct 2019

Neïl Beloufa: The Moral of the Story @ kamel mennour, r. du Pont de Lodi

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Open: Tue-Sat 11am-7pm

6, rue du Pont de Lodi, 75006, Paris, France
Open: Tue-Sat 11am-7pm


Neïl Beloufa: The Moral of the Story


Neïl Beloufa: The Moral of the Story
to Sat 5 Oct 2019
Tue-Sat 11am-7pm

This is the story of a post-capitalist dehydrated camel who gets some young, dynamic fennecs to build a wall at the expense of the worker ants…


kamel mennour r du pont de lodi Neil Beloufa 1

kamel mennour r du pont de lodi Neil Beloufa 2

kamel mennour r du pont de lodi Neil Beloufa 3

kamel mennour r du pont de lodi Neil Beloufa 4

kamel mennour r du pont de lodi Neil Beloufa 5

kamel mennour r du pont de lodi Neil Beloufa 6

kamel mennour r du pont de lodi Neil Beloufa 7

Like the fable that accompanies it (a text that is at once a literary object, a fictional story, and an allegory), Neïl Beloufa’s first solo exhibition at galerie kamel mennour is a stratified choose-your-own-adventure. Engaging the proteoform possibilities that characterise his practice, Beloufa has sketched out a number of propositions with a single movement and within a single space, as if he were layering layers on Photoshop, copy-pasting incompatible aesthetics and theoretical discourses. The exhibition, a post-digital Bride Stripped Bare (1), displays an instability of meaning that requires of the viewer that she change the paradigm under which she relates to the works, which is no longer an authoritarian and/or democratic and/or participative configuration, but rather requires that she adapt to the idea that meaning here, if there is any, is irreducible, malleable, and subjective.

To begin with, there are the bare, cold, ‘modernist’ objects, benches/ sculptures turning in no fixed direction, hybrid totems, abstract bas-reliefs, all attempts at pure form that lose their autonomy and their efficacy becoming surfaces for video projections. Neo-Pop colours, a cartoonish, Game Boy aesthetic, and holiday home movies simultaneously entertain and create a diversion. And then there are the number paintings, ersatz conceptual art, the melancholic remains of a discourse on labour. Aesthetics and discourses cohabit here. They are uncertain, precarious, and contradictory in their simultaneity, corresponding to a horizontal culture that attaches no value to a hierarchy of information, and where the signs of the existence of phenomena have replaced phenomena.

This aporia is the result of a practice in which the exhibition is treated as a ‘system’. It questions its own conditions of production, incorporates them, and in this way volatilises the rhetorical cement that conditions its existence. In his films, Beloufa usually troubles the viewer’s ‘denial of the plausible, twisting the suspension of critical intelligence that underlies all forms of adhesion to our contemporary fictions, whether these are cinematic, political, economic, or metaphysical. He goes further here, happily incorporating the strategies of entertainment in the construction of the exhibition. In this do-it-yourself Disneyland, the visitor finds herself at once at a fairground, in a gallery, and in the artist’s studio. The allegorical camel becomes the mascot who ‘immortalises the dream in the viewers’ gaze’. Making people dream is a job(2).

Myriam Ben Salah

Neïl Beloufa (born in 1985 in Paris, France) is a Franco-Algerian artist who lives and works in Paris. He was a student at the École Nationale Supérieure des Beaux-Arts and at the École nationale supérieure des Arts Décoratifs in Paris; at the California Institute of the Arts, Valencia (USA); at Cooper Union, New York and Fresnoy – National Contemporary Arts Studio, Tourcoing (France).

Nominated for the Prix Marcel Duchamp in 2015, the Artes Mundi (Cardiff, United Kingdom) and Nam June Paik (Essen, Germany) prizes in 2016. He was awarded the Meurice Prize for Contemporary Art 2013, Audi Talents Awards 2011 and the Agnès B. Studio Collector Award 2010.
His work has been the subject of monographic exhibitions in France and abroad, notably at K11, Shanghai, 2016, MoMA, Museum of Modern Art, New York, 2016, Schinkel Pavilion, Berlin, 2015, at the ICA, Institute of Contemporary Arts, London, 2014, at the Hammer Museum, Los Angeles, 2013, at the Palais de Tokyo, Paris, 2012 and 2018 as well as the Schirn Kunsthalle, Frankfurt, 2018.

Neïl Beloufa also took part in the Biennale of Contemporary Art in Shanghai in 2014, the 55th International Contemporary Art Exhibition of the Venice Biennale, 2013, the Biennial of Contemporary Art in Lyon in 2013 and the 58th International Contemporary Art Exhibition of the Venice Biennale, 2019.

His work is present in numerous prestigious collections including the collection of the National Museum of Modern Art, Centre Pompidou, Collection Museum of Modern Art, MoMA New York, Sammlung Goetz collection and Julia Stoschek.

1. Cf. Valentina Bartalesi, ATP Diary, 2019
2. Disneyland Paris

© ADAGP Neïl Beloufa. Photo. archives kamel mennour. Courtesy the artist and kamel mennour, Paris/London

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