Neïl Beloufa: Counting on People at ICA, London, from September 24 to November 16, 2014
Within the Lower Gallery, audiences will be met by a series of new sculptures and fragmented and live video works. Beloufa seeks to further break the conventional relationship with the screen, reorienting the way the audience relates to the imaginary constructs of a digital realm and the real world. The installation premiers two new films: Desire vs Data (2014) seeks to explore and predict via mathematical systems the personality traits and actions of a group of people within a constructed environment, and Vengeance (2014) documents the artist’s engagement with a group of youths who directed and developed the film’s narrative. Both of these new works construct situations and scenarios to make powerful statements about the complexities of human interaction and how we choose to interpret the world.
Originally made for the Palais du Tokyo exhibition, Beloufa’s film La domination du monde (World Domination) (2012) features together with a newly commissioned film in partnership with Banff Arts Centre entitled Home is Whenever I’m with You (2014). The film illustrates how we choose to communicate via social media and engage with information and new forms of moving imagery since the advent of the internet and its relationship with the viewer.
French-Algerian artist Neïl Beloufa was born in 1985 in Paris. He has had recent solo exhibitions at the Mendes Wood Gallery, Sao Paolo (2014); Fondation d’Entreprise Ricard, Paris (2014); the Hammer museum, Los Angeles (2013); and Kunstraum Innsbruck, Innsbruck, Austria (2012); His videos have been screened at the Toronto International Film Festival (2011); the International Film Festival Rotterdam, the Netherlands (2009, 2012, 2014); and the London Film Festival (2009, 2010, 2011), and he was awarded grand prizes at the 54th and 57th Oberhausen Kurzfilmtage in Oberhausen, Germany. Beloufa has received many other honours, most recently the Audi Talent Award, Paris (2011) and the Meurice Prize for contemporary art (2013).Courtesy Institute of Contemporary Arts London (ICA). Photography: Mark Blower