“MI!MS is about the willingness to be lied to and the will to believe! it's about the intense sadness of our unrealistic dreams, and the intense joy of our desire for them”

Maximum Irony, Maximum Sincerity 1999-2003: Towards a Unified Theory of MI!MS was the culmination of an 18-month collaboration with the Collection, including film, large-scale sculpture and performance exploring the output and legacy of the MI!MS artistic movement, which Andy Holden founded with friends before training as an artist in 2003. The movement's manifesto stated “MI!MS is about the willingness to be lied to and the will to believe! It's about the intense sadness of our unrealistic dreams, and the intense joy of our desire for them."

The publication has been produced in an edition of 750 to coincide with the exhibition at Zabludowicz Collection (26 September – 15 December 2013) and at Spike Island (03 May – 29 June 2014). It documents the work at every stage of its development. From the initial sketches to the final installation. Contributions by Catherine Wood, Gil Leung and Fiona Parry.

Curated by Elizabeth Neilson
Edited by Andy Holden and Elizabeth Neilson
Designed by Malcolm Southward and Mark Holt